Macy’s Backstage, social media  

This project is best viewed on my website: jenniferboyd.co

As the social media art director at Macy’s, I told strategic product stories through image-making. I was among the founders who launched Macy’s Backstage, an enormous effort to save the American retail giant Macy’s. I directed, designed, styled and produced all still and lifestyle photo shoots for social media, creating a one-of-a-kind aesthetic. This is a sample of the images I created.